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Curriculum Requirements - Total Credits Required: 125-126

听

First Year - Credits: 32

• ACC 175听-听Financial Accounting (Cr: 3)
  

• BUS 110听-听Business Computers I (Cr: 3)
  
  or elective

• BUS 120听-听Business Fundamentals I (Cr: 3)
  

• BUS 121听-听Business Fundamentals II (Cr: 3)
  

• BUS 122听-听Business Problem Solving (Cr: 3)
  
  or Elective

• ECN 201听-听Macroeconomics (Cr: 3)
  
  Satisfies the Global Issues General Education Requirement

• ECN 202听-听Microeconomics (Cr: 3)
  

• ENG 111听-听Critical Reading and Writing I (Cr: 3)
  
  Satisfies the Writing Designated Core Requirement

• ENG 112听-听Critical Reading and Writing II (Cr: 3)
  
  Satisfies the Writing Designated Core Requirement

• INT 100听-听Internship I (Cr: 2)
  

• MTH 126听-听Applied Statistics (Cr: 3)
  
  Satisfies Quantitative Reasoning General Education Requirement

Sophomore - Credits: 32

• Aesthetic Awareness and Creative Expression General Education Requirement听(Cr: 3)
• Individual and Society General Education Requirement听 (Cr: 3)
• Literary Perspectives General Education Requirement听 (Cr: 3)
• General Education Elective听 (Cr: 3)

• ACC 185听-听Managerial Accounting (Cr: 3)
  

• BUS 200听-听Marketing (Cr: 3)
  

• BUS 210听-听Finance (Cr: 3)
  

• BUS 249听-听Introduction to Business Analytics (Cr: 3)
  

• BUS 270听-听Communicating in Business (Cr: 3)
  

• BUS 330听-听Consumer Behavior (Cr: 3)
  

• INT 200听-听Internship II (Cr: 2)
  

Junior - Credits: 31-32

• Science and Technology General Education Requirement (Cr. 3)
• Values and Ethical Reasoning General Education Requirement听 (Cr: 3)
• World Cultures General Education Requirement (Cr. 3)
• Marketing Electives听 (Cr: 9)

• BUS 307听-听Market Research (Cr: 3)
  

• BUS 320听-听Organizational Behavior (Cr: 3)
  

• BUS 370听-听Business Analysis and Research (Cr: 3)
  
  Satisfies Writing Designated Requirement

• BUS 379听-听Semester Internship Strategies (Cr: 1)
  

• BUS 415听-听Business Negotiation (Cr: 3)
  

Senior - Credits: 30

• Marketing Elective听 (Cr: 3)
• General Education Electives听 (Cr: 6)

• BUS 403听-听Integrated Marketing Communications (Cr: 3)
  

• BUS 480听-听Semester Internship (Cr: 12)
  

• BUS 489听-听Senior Research (Cr: 3)
  

• BUS 490听-听Senior Thesis (Cr: 3)
  
  Or

• BUS 491听-听Senior Capstone (Cr: 3)
  

Marketing Electives

Choose four from the following:

*1 Credit course. Must take 3 credits to fulfill requirements for one elective.

• BUS 206听-听Introduction to Creative Tools for Marketing (Cr: 1)
  

• BUS 207听-听Advanced Data Collection Tools for Marketing (Cr: 1)
  

• BUS 215听-听Marketing Analytics (Cr: 3)
  

• BUS 223听-听Fashion and Retail Merchandising (Cr: 3)
  

• BUS 224听-听Principles of Buying (Cr: 3)
  

• BUS 300听-听Entrepreneurship (Cr: 3)
  

• BUS 302听-听Legal Environment for Business Including the UCC (Cr: 3)
  

• BUS 303听-听International Business (Cr: 3)
  

• BUS 309听-听Project Management (Cr: 3)
  

• BUS 328听-听Sales Management (Cr: 3)
  

• BUS 333听-听Design Thinking (Cr: 3)
  

• BUS 334听-听Digital Marketing (Cr: 3)
  

• BUS 350听-听Global Marketing Management (Cr: 3)
  

• BUS 360听-听Retail Management (Cr: 3)
  

• BUS 415听-听Business Negotiation (Cr: 3)
  

• BUS 444听-听Contemporary Topics in Marketing (Cr: 3)
  

• BUS 460听-听Brand Management (Cr: 3)
  

• BUS 475听-听Business Strategy and Policy (Cr: 3)
  

• MCA 103听-听Advertising Fundamentals (Cr: 3)
  

• CMM 115听-听Social Media: Theory and Practice (Cr: 3)
  

• MCA 203听-听Public Relations (Cr: 3)
  

• GD 105听-听Introduction to Computer Graphics (Cr: 3)
  

Learning Outcomes

Upon completion of the marketing program, students will:

• Demonstrate the analytical and problem-solving skills needed to solve complex challenges in marketing.
• Calculate and interpret quantitative data effectively.
• Evaluate evidence systematically in developing solutions to marketing problems.
• Demonstrate the critical inquiry and analysis skills needed to engage constructively in intellectual marketing discourse.
• Communicate effectively in oral and written form within the conventions of the marketing discipline.
• Apply a range of 'best practices' in a professional marketing environment.