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Curriculum Requirements - Total Credits Required: 125-126

First Year - Credits: 32

• Global Issues General Education Requirement 聽 (Cr: 3)
• Individual and Society General Education Requirement聽聽 (Cr: 3)
• Literary Perspectives General Education Requirement 聽 (Cr: 3)
• Quantitative Reasoning General Education Requirement聽 聽(Cr:3)

• CMM 106聽-聽Media and Culture I (Cr: 3)
  

• DM 111聽-聽Introduction to Multimedia Narrative (Cr: 3)
  

• ENG 111聽-聽Critical Reading and Writing I (Cr: 3)
  
  Satisfies the Writing Designated Core requirement.

• ENG 112聽-聽Critical Reading and Writing II (Cr: 3)
  
  Satisfies the Writing Designated Core requirement.

• INT 100聽-聽Internship I (Cr: 2)
  

• IDS 265聽-聽Creative Thinking and Practice (Cr: 3)
  

• MCA 103聽-聽Advertising Fundamentals (Cr: 3)
  

Sophomore - Credits: 32-33

• Aesthetic Awareness and Creative Expression General Education Requirement (Cr: 3)
• Science and Technology General Education Requirement聽(Cr: 3-4)
• World Cultures General Education Requirement聽 (Cr:3)
• Elective聽聽(Cr: 3)
• MCA Elective (Cr: 3)

• BUS 330聽-聽Consumer Behavior (Cr: 3)
  

• CMM 380聽-聽Media Ethics (Cr: 3)
  
  Satisfies the Values and Ethical Reasoning General Education Requirement

• ENG 2XX聽-聽Present, Pitch, Persuade (Cr: 3)
  

• MCA 203聽-聽Public Relations (Cr: 3)
  

• MCA 204聽-聽Promotional Writing and Editing (Cr: 3)
  

• INT 200聽-聽Internship II (Cr: 2)
  

Junior - Credits: 31

• General Education Electives聽(Cr: 12)聽 (two must be above the 100 level)
• Elective聽聽 (Cr: 3)
• MCA Elective (Cr: 3)

• BUS 215聽-聽Marketing Analytics (Cr: 3)
  

• CMM 306聽-聽Social Impact of the Media (Cr: 3)
  

• MCA 335聽-聽Social Media and Marketing (Cr: 3)
  

• CMM 370聽-聽Communication Research Methods (Cr: 3)
  

• CMM 379聽-聽Semester Internship Strategies (Cr: 1)
  

Senior - Credits: 30

• Elective聽聽 (Cr: 3)

• CMM 415聽-聽Creative Portfolio Development (Cr: 3)
  
  Or

• CMM 416聽-聽Professional Communication Portfolio (Cr: 3)
  

• CMM 480聽-聽Semester Internship (Cr: 12)
  

• MCA 312聽-聽Strategic Media Planning (Cr: 3)
  

• MCA 405聽-聽Campaign Planning and Client Services (Cr: 3)
  

• CMM 489聽-聽Senior Research (Cr: 3)
  
  Or

• MCA 489聽-聽Senior Research (Cr: 3)
  

• MCA 491聽-聽Senior Capstone (Cr: 3)
  

Marketing Communication/Advertising Electives

Students must choose two from the following:

• BUS 333聽-聽Design Thinking (Cr: 3)
  

• BUS 365聽-聽Business, the Environment, and Sustainability (Cr: 3)
  

• BUS 460聽-聽Brand Management (Cr: 3)
  

• CMM 115聽-聽Social Media: Theory and Practice (Cr: 3)
  

• CMM 206聽-聽Race, Ethnicity, and the Media (Cr: 3)
  

• CMM 400聽-聽Contemporary Explorations in Communication (Cr: 3)
  

• DM 110聽-聽Introduction to Digital Filmmaking (Cr: 3)
  

• DM 211聽-聽Fundamentals of Journalism (Cr: 3)
  

• DM 227聽-聽Multimedia Journalism (Cr: 3)
  

• DM 360聽-聽Podcast and Radio Journalism (Cr: 3)
  

• GD 105聽-聽Introduction to Computer Graphics (Cr: 3)
  

Learning Outcomes

Upon completion of the marketing communication/advertising program, students will:

• Demonstrate an understanding of how marketing communication works and persuades.
• Explain the ways in which marketing communication is central to our cultural language.
• Plan, implement, and evaluate marketing communication programs.
• Analyze ethical issues related to marketing communication.
• Communicate effectively in written form within the conventions of the communication discipline.
• Demonstrate the critical inquiry and analysis skills needed to engage constructively in intellectual discourse within the discipline.聽
• Demonstrate integrated learning skills by making connections between classroom learning and professional life in the marketing communication discipline.